More Print Tips

• • Drive Rapid Response to Your Direct Mail: 10 Pro Tips
• • The Usefulness and Utility of Print Marketing
• • Boost Sales with Brochures
• • 5 Opacity Tips You Should Know
• • The Window to Marketing
• • Connect With the Right People: Use the Right List
• • Profitable Postcard Marketing: Finding the Right Frequency
• • 3 Fundamentals for Nailing Your Direct Mail Marketing
• • A Quick Glance at the History of Print
• • Maximize Your Print Mailing with a Well-Written Cover Letter
• • Love Your Planet with Eco-Friendly Print Practices
• • Is a Bleed Right For Your Print Project?
• • Make a Splash With Creative Overprinting Techniques
• • Perfect Estimates Every Time
• • The Perfect Cover-Up
• • The Difference Between CMYK and PMS Colors
• • 6 Ways to Settle the Score
• • Win Customers With Colorful Packaging
• • 5 Rules for Readability with Type
• • Paper Shifts Color: Orange is the New Red
• • Printing Considerations for Envelopes
• • Be 'Bossy! Stand Above the Rest
• • Nourish Your Creativity
• • Picking the Perfect Paper
• • Perfect Your Proofing
• • Using "Enriched" Black Ink

The Difference Between CMYK and PMS Colors

The complexity involved in color and how big of a difference various color profiles can make on your print project is something you'll want to pay attention to. Is there a specific shade of orange or blue that is included in your logo? Depending on who created your logo, your color scheme may include CMYK colors, PMS colors, or both!

CMYK Colors

The term CMYK refers to the four ink colors that make up the schema: cyan, magenta, yellow, and black, which is considered the key color. This particular model mixes together the three primary colors and includes black to produce darker shades. To create an image, printers define four separate plates that make up a full image. One plate is used for each of the four colors (cyan, magenta, yellow, and black) and is designed to lay down a very specific amount of pigment on the image. While this may sound like a simple way to print, it has worked effectively for hundreds of years.

PMS Colors

PMS (or Pantone Matching System) colors are slightly different than CMYK colors because they are mixed before they are applied to a surface. The pure spot color, or PMS color, is a mixed ink that allows for a wider range of reproduced colors than the CMYK spectrum. Each PMS color contains a unique hue, which can be matched by a number that is associated with the Pantone Matching System of swatches. PMS inks are not laid in a dot pattern but can be screened in a halftone to produce a variety of shades.

Viewing Colors

Viewing either PMS or CMYK colors on a computer screen is a challenge due to lighting changes and the display variation. Fortunately, Pantone LLC provides a printed color chart for PMS colors that allows anyone to see the exact color that will be printed on your project. A unique set of numbers allows printers and customers to communicate effectively about what can be a challenging and variable subject: color. What looks like magenta to one person could easily be described as a red-purple by someone else -- making it tough to describe specific colors without the common language available with PMS standards.

Ready to get started on your next printing project? Our color professionals are experts at matching current color schemes or helping you find just the right shade to communicate your brand. Contact us today to learn more and get started on your next project!

Printing Colors in Graphic Design

by Sendpoints

Nothing gives life to a design like color. It has the ability to instantly transform the look and feel of a graphic by appealing to our preferences and emotions. In printing, there are two main color systems that are used in producing color in print, CMYK and PMS. CMYK, or four color process, is a subtractive color model which works by masking colors on a light background. PMS, or Pantone Matching System, is used for producing spot colors accurately. Together they are able to achieve almost any desired effect through complementary systems. This book demystifies their use while providing a breathtaking display of color in print by some of the worlds most talented designers.