High-quality print materials can elevate a brand, create strong impressions, and drive action.
Whether you're designing brochures, booklets, or marketing materials, understanding the basics of trapping and imposition helps ensure your final prints look polished and professional.
Trapping is a technique that prevents small white gaps from appearing between colors when they don't align perfectly on the press. These gaps can happen due to slight shifts in paper or ink during printing, especially in offset or screen printing.
To avoid this issue, trapping slightly overlaps colors so there are no visible gaps, even if there's a tiny shift. There are two main approaches:
Most professional design software, like Adobe InDesign and Illustrator, includes automatic trapping features. However, for complex designs—especially those with thin lines, gradients, or specialty finishes—it's best to consult your printer to ensure optimal settings.
Imposition is the process of arranging multiple pages on a single sheet so that everything lines up correctly when printed, cut, and folded.
Without proper imposition, pages might be out of order or misaligned, leading to costly mistakes in production.
The proper imposition method depends on how the piece will be bound:
Many design programs can handle imposition automatically, but checking the proof before printing is crucial to avoid surprises.
Communicate with Your Printer Early – Ask about their trapping and imposition preferences before finalizing your design. Different printing methods have different needs.
Use Design Software Wisely – Built-in tools help, but for special finishes, spot colors, or unusual layouts, expert input is valuable.
Always Check Proofs – A digital proof is a great first step, but for high-stakes projects, ask for a printed proof to verify color, alignment, and trimming.
Stay Updated on Print Trends – Printing technology is evolving, from eco-friendly inks to specialty coatings. Keeping up with innovations can help make your designs stand out.
Print is a powerful marketing tool, and attention to detail ensures that your designs look as polished and professional in print as they do on screen.
Understanding trapping and imposition can ensure that colors are crisp, layouts are perfect, and materials look flawless in print. Getting these details right will not only save costs but also ensure that your final printed pieces reflect your brand at the highest level of quality.
by J. Michael Adams and Penny Ann Dolin
Printing Technology takes readers on a journey from the beginnings of the graphic arts industry through today's cutting-edge digital technology. Now in its fifth edition, this popular book has been reorganized to provide readers with a firmer grasp of how digital printing technologies are revolutionizing the industry. Traditional analog printing methods are reviewed in the first six chapters, establishing the foundation from which readers will develop an understanding of the state-of-the-art technological infrastructure for digital publishing that supports today's new, digital workflow. Subsequent chapters lead readers through the complexities of digital data, digital prepress operations, printing techniques, and finishing options.
Ordering Print Is Easy!
Our website makes it easy for you to get an online estimate or order printing online. Need help? Call us today at 479-254-8600
To Place an Order, Start Here!
Simply click on the print product below that you'd like to order. If you don't see the product you're looking for, you can view our full listing.
Click here to see our complete product list. It's amazing!
Printing Is Just Part of What We Do
As a full-service printing firm, we provide many business-to-business services you might not expect to find under one roof. Yes, we print just about any business form imaginable, but we also provide many collateral sales and marketing services to help you grow your business.
Here's a list of some popular services we provide.
Click here to see our complete list of time-saving services.
Welcome to Our Amazing Resource Library!
Did you know we have a large collection of online resources available for your creative inspiration? Our free resource library includes creative graphic design ideas, sales and marketing solutions, management ideas, and best practices for managing a successful company.
Click here to see our complete resource library.
Not Your Ordinary Neighborhood Printing Firm
To say PostNet Bentonville & Rogers purchases and prints on beautiful papers for businesses around the world is very true. That's the essence of what we do - but it hardly tells the whole story.
We're So Much More Than What We Print
We're not just enthusiastic printers of business forms and sales and marketing materials, we're dedicated graphic arts professionals who seek to use our creative skills to improve the results of your printed documents and sales and marketing materials. How can we help you reach your goals?
Learn More About Us.
We're Almost Right Next Door!