Building the Perfect Letterhead

No matter what business you’re in, you will always need to have a way for professional communication, and it needs to be the right look and feel for your company.

Here are some tips for making your letterhead more beautiful and effective in your marketing efforts.

1. Guidelines and Specifications

Your letterhead should coordinate with your business cards and other marketing materials. To coordinate well, you should establish some basic guidelines when creating and ordering letterhead, such as:

Position, size, and color of logo
Margins and positioning for the letter content
Guidelines for the second sheet.

2. Paper and Printing Selection

When choosing paper, ask to see samples to see how your logo and colors will hold up on the paper. You’ll also need to consider surface quality and texture, content type (e.g., tree-free or recycled), stock availability, cost, and more.

There are several professional options for printing, too. For example, offset lithography, gravure, flexography, screen printing, nonimpact, letterpress, and specialty processes (engraving, embossing, watermark, and foil stamping). You will want to check out your options to determine which method aligns with your brand’s look and feel.

3. Design Considerations

When it comes time to design your letterhead, remember to keep these seven tips in mind.

Design enough space for letter content
Provide vital contact information
Utilize consistent elements within the entire brand identity
Design for consistency across other brand applications
Design a second sheet without the logo and some of the design elements
The letterhead should enhance the bond between the reader and the brand
Make the design relevant to your audience

4. Process of Designing and Producing Letterhead

Letterhead is a part of a “larger visual identity stationary system,” including brand name, logo, color palette, brand, brand signature, and more. There’s a lot that goes into designing an effective letterhead. Here are some of the elements:

Identifying the components of the stationery system
Acquiring the necessary content information
Designing all parts, both print and digital
Choosing paper and ink
Working with the printer to manage production, review proofs, and supervise the press run.

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Practical Considerations for Your Letterhead

Scans and faxes well
Works well in print and on-screen
Ensure paper quality and appropriateness
Works well in a printer and with black printer ink for text type
Enough room for content
Easy to read
Conforms to regulations sizes for international office use
Second sheet coordinates well with the letterhead.

When creating expert letterhead that will make your brand looks its best, look no further. You’ll find what you’re looking for right here. Reach out today!

Designing Brand Experience: Creating Powerful Integrated Brand Solutions

by Robin Landa

Establishing a creative and comprehensive branding program in today's competitive marketplace is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, websites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.